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CRM Marketing
The marketing module allows you sales and marketing employees to deliver targeted communications to prospective and existing customers, shorten the sale cycle and improve close rates.
Preparing and planning marketing campaigns
- create a clear customer view: provide your marketing organisation with instant access to complete customer information
- understand what customers tell you: reporting and analysis tools built on Microsoft SQL Server Reporting Services give you the precise customer knowledge you need to make sound decisions quickly
- develop lists more effectively: Microsoft CRM 4.0 streamlines processes for defining, using and sharing lists within your organisation
- execute smarter campaigns: use intelligent list and segmentation tools to reach prospective customers quickly and effectively and transform successful campaigns into templates which can be easily re-used in the future
- plan more proactively: transform customer information into clear, actionable knowledge which enables your company to respond quickly to changing customer preferences and emerging market opportunities
Undertaking marketing campaigns
- template campaigns: transform successful campaigns into templates which make it easy to quickly launch future campaigns
- better manage campaigns: Microsoft CRM 4.0 enables you to develop sophisticated marketing campaigns which co-ordinate campaign activities, materials and resources. You can plan and execute your campaigns, track responses and monitor results
- launch quick campaigns: the Microsoft CRM 4.0 Quick Campaign Wizard makes it easy to launch simple, powerful campaigns, simply create a list, define an activity, choose your timings and track the response.
Following up marketing campaigns
- real time visibility: comprehensive reporting and analysis tools help you track response rates, measure interest levels and monitor costs for every campaign and activity in real time
- build deeper customer relationship: use a closed-loop view of each customer’s preferences, relationships and buying history to anticipate their future needs
- turn leads into opportunities: Microsoft CRM 4.0 delivers the right lead to the right person based on product, territory, pound amount or any other workflow rules you define
- transform information into marketing intelligence: Microsoft CRM 4.0 provides the business intelligence tools you need to understand your customers, analyse your products and services and pinpoint key patterns and trends.
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